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Head of Digital Marketing

 

About the Role

We are a start-up company based out of Dubai and are active in the field of digital educational courses and products. We are looking for a Digital Marketing Specialist to build awareness, promote our brand, and connect/grow our audiences.

 

Requirements
  • Audience research to recommend targeting for our online educational courses
  • Develop our social media strategies and campaigns
  • Promote our digital products over social media
  • Pay-per-click (PPC) advertising campaigns through Google and Facebook
  • Measure and report performance digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Build an Email Marketing & Automation campaign
  • Plan, execute, and measure conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience

 

Qualifications
  • Proven work experience
  • Strong knowledge on Google Analytics along with its use and finding actionable insights from the tool and other measurement tools
  • Creative thinker, self-starter, organized, curious, and eager to learn
  • Useful related experiences: Working with online digital courses brands

 

Extras
  • Hourly rate negotiable based on experience
  • Content scheduling on social media feeds, ads manager
  • Provide recommendations to optimize media spend - audience, creatives, budget
  • Conversion Tracking
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Executing an ads strategy across several platforms
  • Facebook Ads / Google Ads
  • We'll provide the keywords and you will have to Set up the campaign and ads according to our business requirements
  • You'll need to include sitelink extensions, callout extensions, write highly converting copy that includes our main keywords

Apply Now

Head of Digital Marketing

 

About the Role

We are a start-up company based out of Dubai and are active in the field of digital educational courses and products. We are looking for a Digital Marketing Specialist to build awareness, promote our brand, and connect/grow our audiences.

 

Requirements
  • Audience research to recommend targeting for our online educational courses
  • Develop our social media strategies and campaigns
  • Promote our digital products over social media
  • Pay-per-click (PPC) advertising campaigns through Google and Facebook
  • Measure and report performance digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Build an Email Marketing & Automation campaign
  • Plan, execute, and measure conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience

 

Qualifications
  • Proven work experience
  • Strong knowledge on Google Analytics along with its use and finding actionable insights from the tool and other measurement tools
  • Creative thinker, self-starter, organized, curious, and eager to learn
  • Useful related experiences: Working with online digital courses brands

 

Extras
  • Hourly rate negotiable based on experience
  • Content scheduling on social media feeds, ads manager
  • Provide recommendations to optimize media spend - audience, creatives, budget
  • Conversion Tracking
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Executing an ads strategy across several platforms
  • Facebook Ads / Google Ads
  • We'll provide the keywords and you will have to Set up the campaign and ads according to our business requirements
  • You'll need to include sitelink extensions, callout extensions, write highly converting copy that includes our main keywords

Apply Now